Credit – Wrestling Observer

John Cena’s World Heavyweight Championship win was a move that shocked few people as most didn’t expect Cena to lose in his first match back from injury.  What caught most people off-guard was the WWE’s decision to match up Cena with Del Rio.

The reason behind the WWE putting this belt on Cena is a strategic move to assist the “B” tour live events that have been struggling.  The WWE has been disappointed with advance ticket sales and the paid gate the day of the show.  Cena is simply there to bridge the gap until they drop the brand designations and start dividing stars among the two tours evenly.